A Spectator is an Artist Too / Johan Idema

'A Spectator is an Artist Too' is a visual essay about human behaviour around art: what happens when we are confronted with something immensely beautiful, challenging or puzzling? Art historians only study objects, but how these objects are received is also worthy of our attention. The book also captures how art museums are changing, as they draw increasingly diverse audiences. The way the museum visitors responds to art is becoming more casual and creative – but also more swift or even banal. This shift is increased by a whole new breed of Instagram-friendly ‘museums’ worldwide, attracting experience-hungry visitors with immersive exhibitions defined by their Instagrammability.